Cloud Nine is back — and this time, it comes from Jorge Rojas at Finca La Roca, Colombia. We first poured this coffee at the Brussels Coffee Show, and the reaction said everything: people kept coming back for another cup. It's that kind of coffee.
Jorge is a fourth-generation producer who started working on his family's farm at thirteen years old. His mother gave him that first opportunity — to learn the land, understand the harvest, and develop a feel for the craft that no classroom could teach. Over the years he built up everything he needed to run a farm on his own terms, and in 2016, his path crossed with specialty coffee. That encounter changed everything.
Since then, Jorge has approached farming as a continuous experiment — always looking for ways to push cup quality further. Finca La Roca is the result of that mindset: a farm defined by precision, patience, and a producer who genuinely cares what ends up in your cup.